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Educating your customer is the key to retaining them. Designer Vidhi Singhania mentions, “Fast fashion brands and e-commerce retail platforms have disrupted the industry by meeting a previously untapped consumer need for trendy clothing for a lower price.When it comes to pleasing the mercurial millennial and the following Generation Z, there is nothing fixed about what they like and what they don’t.Social media plays an important role and so does Bollywood. The rise of well-informed customers, asking for sustainable, fit for all colours, body type, and culturally correct brands, has led to the downfall of many iconic labels that thrived on promoting a certain idea of fashion and beauty. To remain relevant is a huge challenge.

This certainly is a tough time for fashion, and a lot of design houses are changing their design philosophy to appeal to new target groups in order to sustain. The business strategies need to change, and instead of being exclusive the brands have to get more inclusive to widen their consumer base.

She says, “Not just fashion, but overall the consumers today prefer product customisation matching individual preferences and needs. For every design and sample, the customer is provided with various customisation in terms of fabric, colours, embellishments. Therefore, the time spent on personal customisation is compensated as well. Hollywood and Bollywood celebrities have worn them to red carpet غير مجاز مي باشدas, fashion shows, press conferences, and very important events, bringing the humble sari once again to the forefront of the world fashion.” To stay relevant, the design chains will need to start catering to the bespoke needs of customers. The biggest change in the industry is that the customer is now looking for the value of money.Sari, he says, is versatile and can be draped in many ways from traditional to fun, sporty or business.”. As a designer, I focus on making more design creatives and stay away from mass production. Same is for the fashion industry.The sooner designers adapt to customer first (and not designer first) approach, the better it would be for them to adapt with times to stay relevant,” predicts Hassija. In India, the fashion industry is uniquely competitive and brands that don’t innovate fast enough will be left behind. She says, “To appeal to the younger buyers, designers have to add a contemporary twist and make the products more versatile.Globally, a lot of trends and ideas have already been tried, and designers are struggling to generate new ideas.“Yes, it is a tough time for fashion considering the number of options that a customer has but most importantly today’s customer is well informed. With the excess of options, it seems designers are running out of trends, and now anything and everything that could possibly fall under the “opposite of fashion” category is being promoted on the runway for novelty. However, if the attitude towards fashion needs to change, designers have to innovate and experiment with ideas to stay in sync with changing trends, believes celebrity stylist Nidhi Singh. No longer can the trend be governed by a seasonal collection of a handful of large fashion chains.As fast fashion catches up with people across the globe, the demand and supply for customised designer wear and luxury products have gone down drastically. Could this be a downfall of fast fashion? We find out what Indian designers have to say about the lack of innovation in the fashion industry.

Coming years will see a decline in sales of high priced common design brands.”Brands are now spending a sizeable amount to create awareness among consumers and trying to explain and educate them about what are they buying. These brands can turn around new products in fewer than six weeks from conception to shelf, and their success is forcing the rest of the fashion world to keep up.In India, people are willing to spend money on quality apparel, heirloom, special weaves, and other hand-made products, so the authentic brands will still continue to be in demand. Designer Dharna Hassija highlights that the new age consumer is well informed and the choices are not restricted by a publicised trend in magazines, newspaper or otherwise. They are aware of what they are buying and what they want. The sari has made inroads all around the world. Customers are willing to pay for good service. If a brand needs to stand out in today’s time, the best way is to be original and accessible for all. While last year we saw the rise of trends like normcore, ugly fashion trends like dad sneakers, shredded jeans, and silicone rubber Manufacturers prairie dress coming back in vogue – the trend predictions for 2019 also look obscure. At the same time, it can be difficult to keep up with the world of fashion, as we are no longer governed by the extreme social standard that dictates how we can and cannot dress.Interestingly, a lot of brands did innovate themselves including designer labels that are creating affordable pret lines to cater to the fast fashion trend.

They know what they want, and have multiple avenues to get it. In my opinion, this is the most beautiful change that the industry is seeing as it gives rise to the democratisation of fashion. This need for personalisation and adaptability to various trends allows designers to stay true to their own creative inspirations and not blindly follow the trend. Designer brands all over the world are having a tough time sustaining the war of trends because the new age consumer is well aware of his/ her needs. The process of selling one collection fits all will soon disappear. In fact, fashion trends are changing rapidly every season so when a new trend is discovered others are forgotten. Due to changing millennial trends, in the last few years, we have seen a rise in the number of young girls coming to our store and buying saris,” explains designer Vidhi Singhania. “The bespoke trend is already visible and soon will catch up in the bridal market as well

Irrespective of China o-ring the choice of network chosen by the customers, the retailers can reach them and sell their products. The transformative pace and power of business dynamics is overwhelming for some. But today, the intelligent consumer is implicitly demanding intelligent retail solutions.Impact on Modern RetailThe omni-channel supply chain has risen significantly with major online brands delving into retail stores. Omni-channel supply chain as a multichannel distribution network which manages multiple methods of distributing and promoting products.Decreased غير مجاز مي باشدt: Over time, the impact of inventory holding غير مجاز مي باشدts have decreased due to the interoperability of the various channels and the availability of newer technology for visibility has allowed retailers to fulfil customers from the nearest fulfilment centre. We may broadly understand the omni-channel supply chain as a multichannel distribution network which manages multiple methods of distributing and promoting products, with a primary focus on seamless customer experience.

As through omni-channel supply chain, with top-notch user experience and price uniformity, this process of integrating multiple channels has revolutionised the modern retail industry of India. The experience extends beyond a single point of contact and the consistency of communication on various mediums has further consolidated the brand mesغير مجاز مي باشدing and communication.Unique consumer categories use a mix of retail channels to shop and choose products according to their lifestyle and convenience. A consumer today has an added advantage of visiting the retail stores to experience the product as well as purchase it online and have it delivered at their doorstep. An omni-channel network includes distribution channels such as brick-and-mortar, mobile applications and websites and shares data between them, to let the consumers conduct business through their preferred channel.

This has decreased shipping غير مجاز مي باشدt and improved customer satisfaction which leads into repeat purchases. With companies opening more product distribution channels, omni-channel supply chain has fuelled the growth of offline stores by CAGR of 11 per cent and that of online stores by a whooping CAGR of 66 per cent within the period 2012-17.Apart from driving sales and profitability of the modern retail market in India, the omni-channel network has impacted the modern retail in the following ways:Revenue Growth: Companies which have opted for such supply networks have seen a 30 per cent growth in the lifetime of their customers, according to a study conducted by IDC in 2018.Customer satisfaction is the underlying factor of their buying experience, and omni-channel supply chain satiates this utility, subsequently leading to higher profits. The omni-channel supply chain has risen significantly with major online brands delving into retail stores.

The infusion of technology has led to higher customer retention and increased sales for the retailer. This, perforce, is the reason why omni-channel supply chain has become one of the fastest growing distribution channels in the retail universe and has led the Indian retail market to make up for 10 per cent of the GDP and 8 per cent of the total employment..Higher reach: Improvement in the general efficiency of the business through omni-channel network, translated into a higher reach for Indian retailers across all platforms. The fact that customers can keep in touch with the manufacturer and get help if needed, provides them with a sense of control and self-independence. The Omni channel network has thereby paved the path for healthy competition among brands.Healthy Competition: As leading brands fight for the limited shelf space on the brick and mortar stores, online retail is allowing customers to explore a plethora of products and services, from all over the globe. Branding: Higher visibility in all channels has meant enrichment of brand equity. A decade ago, the brick-and-mortar factory and retail outlets were the most crucial touch points between the customers and the buyers. Serving different consumers on their preferred channels makes the process as satisfying as possible. Businesses have come to realise that profitability is driven by improving customer choices and the overall shopping experience.Customer experience: Omni-channel network prides itself with its focus on customer experience

We will become an integral part to the KCC (Kissan Credit Card) by supplying more than 50 per cent of the cards as directed by our Prime Minister. child, religious figure etc.2 million smart cards each day.Smart cards are here to stay, at least for China silicone rubber Suppliers a while until all future smartphones will be equipped with NFC, MST technologies for payments, automation and alike. Further, there will be eVisas which will be stored in the microchip. Currently more than 165 million Indians are not banked. With the demonetisation drive by the BJP-led government last year, India has seen a major jump in the digital payment sector.

We are already pitching to manufacture the 60+ (Senior Citizens) Aadhaar based smart cards. The need for a mode for digital payments has forced people to open bank accounts, opt for smart cards and even get on to the internet with and take help from digital payment apps to ease out the payment modes. We also want to get into the Financial Instant Issuance of cards whereby debit cards are issued almost instantly and thereby reduce the time required for right from applying for a card to its issuance, drastically,” he added.Does the company have any tie-up with banks? What are the new types of solutions being demanded by the banks in India?SCIT is a supplier of smart cards to various banks.t.”“SCIT aims to become the largest manufacturer of cards in Asia and in sync with this long term vision the company is determined to build a Super Factory – the best that the world has ever seen with all services, manufacturing facility showcasing area, hotel for customers, solutions department etc. The company caters to three verticals of smart cards in the industry — banking, telecom and government ID. NPCI has taken many initiatives for cashless, cardless, card and software solutions for the mass markets. The need for a mode for digital payments has forced people to open bank accounts, opt for smart cards and even get on to the internet with and take help from digital payment apps to ease out the payment modes. With the recent spurt of demand banking cards in India, post demonetisation, the company has increased its production capacity and is expecting the rise to increase across the other two verticals too.Deven Mehta, CMD SCIT Ltd said, “However, this could just be the beginning and going forward India will witness a massive surge in demand for smart cards across all verticals. To be ready for such demand scenarios we are undertaking quite a few initiatives.

However, with technology getting better by each passing month, smart cards will probably, still be the safest mode for payments, authentication, automation and more.The company caters to three verticals of smart cards in the industry — banking, telecom and government ID. With the rapid advancement in technology, Indian banks are always focused to incorporate new solutions which enable them to present the best offering to its consumers. However, while most people in India still rely on cash, going digital for payments is not as easy as one thinks.SCIT, or Smart Card IT Solutions, is one of India’s largest manufacturer of smart cards in India that produces around 1. Rural Banking segment will grow at the fastest pace.Your take on e-passports in IndiaICAO (International Civil Aviation Organisation) has put a mandate to all governing authorities of various countries by putting deadlines on migration from MRP (Machine Readable Passports) to issuances of e Passports which contain a microchip and an antenna which provides one of the highest forms of security for a document in world. While presently Samsung, Apple and a few other smartphone manufacturers are already heading their products in the same direction, other manufacturers are yet to follow.

Thanks to the move, most of the money being rolled around is now being accounted for and most importantly, it just got easier and smooth.Trends in the banking sectorRupay is going to be the biggest trendmaker in the banking segment. When in talks with Deven Mehta about the existing scenario, future plans for the country and what’s in line for the year 2017, he had much to reveal.India has a very robust and dynamic banking system. The tie ups are actually with switch providers such as FIS, FSS, Euronet and Transerv who largely cater to 80 per cent of Indian banks.) after a thorough screening process, on the card itself and dual Interface (Contactless and Contact) technology based cards.The new solutions demanded by banks are instant issuance solutions, image card – where a customer has the choice of putting his/her favourite picture (for eg.What are the company’s existing products and services in the country?Our products and service includes smart cards – for Banking, Telecom, Government Indentity, Loyalty Identification and Instant Issuance Solutions for all segments.What are SCIT’s plans with the government of India? Please elaborateSCIT is constantly a supplier and consultant to various government programs such as RSBY, Bengal Health Cards, Driving License, Vehicle Registration Cards etc. This will enable Indian passport holders to walk to through e-gates and will store information of an individual’s biometrics such as finger prints and iris ensuring that the document is not replicated or misused